The Association Guide to Going Global
New Strategies for a Changing Economic Landscape
By Steven Worth: President, Plexus Consulting Group, LLC
ABOUT THE BOOK
Why going global is critical—and inevitable—for your association's growth and survival. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success. The book...
- Underscores how the advantages of changes outweigh the risks
- Highlights how adapting to new market trends is an act that cannot, and should not, be avoided
- Offers a problem-solution guide to potentially intimidating questions about the process
- Explains how small associations may often have an advantage over large corporations due to flexibility
- Covers featured topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.
- Outlines how to avoid mistakes made by other organizations when going global and how, instead, to ultimately follow the paths of those who accomplished their goals.
Dedication to The Association Guide to Going Global
This book is dedicated to the volunteer leadership and professional staff who guided and made the tough decisions described in this book. The wisdom of their decisions has since shown through, but at the time they were made it was not at all clear that this was the right course of action. Their courage marks them as trail blazers. They not only built solid foundations for the global growth of their organizations; they set an example of leadership from which we can all learn.
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